Internet Marketing Tips – Effective Form Design

Tips for developing a great online form

Forms are an integral part of virtually every website and often the first way a customer will make contact. A simple contact us form which proves complex to use, leaves the user unsure of the next step or is simply broken provides a terrible first impression.

Our top tips for a great form…

Think about the first impressions

When a visitor sees a form needs to be completed the first thought will be how long is it going to take to complete and whether the return is worth the effort.   Assuming the visitor continues, immediately they will be wondering how their information will be used and how they are going to avoid a wave of emails, text messages and telephone calls.

Start by giving all forms a title and a simple explanation of what will happen once they complete the form.


For example:

Contact Us – We will respond via email within 2 working days.

Request Free Quotation – We will analyze the information provided and respond via email within 4 working days.

Magazine Subscription Order – We will confirm payment and when to expect your first magazine shortly.

And then assure your visitor you will not share their information and let them know exactly how you will use it.

Example: Data provided is solely used for the purposes of accepting payment and arranging delivery of your order.

Keep it simple

Assume that if someone is buying online they are doing so because they are short of time, so the simpler you can keep the form the better. It’s simple, if the form is lengthy and complex the visitor is less likely to complete the form and you will lose the submission. Keep form instructions to the absolute minimum as people tend to not read them and they clutter up the form. A well developed form shouldn’t need lengthy instructions.

You can never do too much testing, but just because it works from a technical angle it doesn’t mean the form is easy to use. Before you put a form live make sure a range of people have tried out the form.


Some of elements and example clever forms are shown here:

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A few tips on how to target potential purchasers via social media:

1. Monitor Online Conversations About Your Products
Find out what people are saying about you. What are the most common concerns about your brand? What do people think is great about you? Tools, such as Brandwatch, are available to take the grunt work out of extracting data from the web.

2. Make Buying Online Easy
Talk to your customers and find out how the buying process can be improved. Use incentives to get people to buy online. Perhaps your product is just not suited to online purchase?

3. Get Tactical with Search
Use the search engines to your advantage. A couple of example tactics are:

  • Google Adwords – Put your testimonials in the ad copy, with an incentive to buy online.
  • Change your keyword strategy – Target keywords that include the brand name and words like ratings, reviews, etc. Also use on competitive brands (the word-of-mouth research will clue you in to your competitive advantage, which you can use right in the ad copy).
  • AdWords seller rating extensions: Managed from your Google Merchant Center account, you can show searchers you are a trusted company right in the search results.
  • Product availability: If you’re a bricks and mortar retailer, you can set up a data feed to dynamically update your product inventory right in the search results.
The social media platform is here to stay and is a great, even though complex, channel to market.

How much does a website cost and how about post launch marketing?

Creating and marketing a website – the costs.

One of the first questions when talking about websites is the costs and what you need to allow for, to this end we have create a infographic so you identify costs and activities as well as some ideas on “how to do it” – in simple terms.

This infographic is broken down into 4 stages:

  1. How sites work (simple technical explanation
  2. How to buy the elements and how much they cost (Initial and ongoing)
  3. Construction Options
  4. Marketing your website once it is “up” OR How do I get visitors and sales?”


Make sure your site is secure with SSL

What is it?

The securitisation of data transfer across the web

Any data you enter into a website -> moves from that site -> across the web -> to a receiving site.
The data you enter is “open” meaning that if someone were to intercept the data they could read it. (shared wifi connection, airport lounge etc etc)

SSL encrypts that data when it leaves the page -> it travels encrypted -> then decrypts itself on arrival.
An SSL Certificate is proof that your site is protected from data capture during the transfer of confidential information.

SSL Security, up to now, has generally been focused on sites that transfer credit card data, for obvious reasons.

Question: Is the site I am on encrypted

When you look at a website URL you will see in the address either http or https:

SSl encripts - The securitisation of data transfer across the web.


The Technical stuff

Websites use HTTP/s as a protocol to display the pages we see on line

Developed for all authorisation and secured transactions.

HTTP: HyperText Transfer Protocol – is the system for transmitting and receiving information across the internet.

HTTPS: Secure HyperText Transfer Protocol developed for all authorisation and secured transactions. It’s the same as HTTP but offers an extra layer of security.

At Imarketingonly, we provide more informaition of SSL include the benefits of SSL, the steps of implemention of your SSL certificate and more.

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Pay Per Click Consultant Tip  – How Does Google Adwords Bidding Work?

For those people working in digital marketing it’s tricky to remember life before Google Adwords. The model of Google Adwords has truly revolutionized how many people market their business.

Adwords is all about how to secure a small piece of space on Google when your target audience enters their search phrases.

Adwords is all about how to secure a small piece of space on Google when your target audience enters their search phrases. For many businesses appearing, for the right reasons, high up in the natural search engine listings for common search phrases is never going to happen, so paying to appear on the right hand side for specific keywords is an attractive solution.

The engine of Google Adwords is truly customer centric, as the system starts with a customer entering their query or keyword. Google then queries its advertisers looking for a keyword match within its ad groups. If there is more than 1 advertiser (normally this will be the case) bidding on the keywords that Google sees as relevant the auction begins!

Every advertiser who has a keyword match to the search query is automatically entered into the auction. Securing the highest spot though isn’t just about having the highest bid. The positioning of each ad is based on their ad rank – the higher your ad rank, the higher your position. Your ad rank is determined by your maximum bid and your quality score.

Understanding your target audience and identifying the keywords they are likely to search on is critical to the success of any adwords campaign.


Understanding your target audience and identifying the keywords they are likely to search on is critical to the success of any adwords campaign. The actual return on investment can be significantly improved with better keyword research.

Google Adwords Costs

Google have cleverly designed the system so you can decide your budget amount and when you want it to be spent. Budgets can be increased, reduced, targeted at specific geographical areas and campaigns paused at any time. The higher the competition levels for a keyword, the more it usually costs per click. By carefully crafting individual adverts and landing pages you can significantly improve your quality score and your cost per click.

Quality ScoreGoogle aim to be transparent and has released several tools to help advertisers to get the most out of their campaigns. They provide quality score reports with tips on how to make improvements.
The quality score is decided by Google. You receive a rating of 1 to 10 and is Google’s assessment of both the quality and relevance of keywords and adverts. The closer an ad group, keywords, ad and landing page matches to what a person is searching for, the higher the quality score. If you achieve a high quality score it may mean you end up paying less than other advertisers and still achieve a higher ad placing.

Adwords enables you to identify how much each conversion has cost, making it easy to calculate your ROI.

Google Reporting
By using the Google Analytics tool in your website, Google’s conversion tracking can help you to see how keywords, ads, ad groups and campaigns are performing. In the age of internet marketing Google Adwords enables you to identify how much each conversion has cost, making it easy to calculate your ROI. Marketing finally becomes measurable!

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Why should I use landing pages?

Landing pages are dedicated pages that are carefully defined, designed and developed to facilitate a single conversion objective. If you are selling products online and you want to provide offers to prospective clients then you need to be able to produce individual transaction pages for each item.

There are 3 types of landing pages:


1.Long Term Landing Pages

Long Term Landing Pages

These landing pages are continually present on a website and are for the whole of your target audience. They are not specifically designed for a single marketing campaign.

Long term landing pages are used for:

  • Free content (such as ebooks)
  • Free trial offers
  • Quotation requests
  • How-to guides
  • Newsletter sign-ups
  • And longer term offers


2.Unique Inbound Marketing Landing Pages

Email Campaign

If you can, build a landing page for each inbound marketing campaign.

Google AdWords

Google Adwords can be so easy to set up, but can give poor returns unless every campaign has a carefully prepared landing page. Having clicked on a very specific advertisement, users expect the page to accurately match – often they are instead taken to a home page:

Good match:
Advert : Book online, save 20%
Landing page title : Book online this month and receive a 20% saving

Poor match:
Advert : Book online, save 20%
Landing page title : Luxury Hotel Breaks for Couples

Social Media

Your social media pages should rarely be static. You can create unique landing pages for each social media marketing campaign.


Use unique landing pages for an email campaign. Tailor it for your market (and even segment it, as you’ll see next). The beauty of email is that you can familiarize your customers with your landing offer already. Use an automated email campaign tool to send out progressively more persuasive copy building up to your landing page call to action.

Your landing page should reflect exactly what you’ve promised in your email – and use the same images and headline as your inbound linked message.


3.Segmented Landing Pages

Segmented Landing Pages

If you’re marketer who loves to build campaigns that specifically target a segmented niche, you are likely to have many landing pages. They’re amazing at getting conversion results. Build a landing page for each of your customer groups and drive traffic to them with separate and specific marketing activities.

For example, a pizza company is likely to have a very broad customer base. Using landing pages, you can promote your pizzas, specials and discounted coupons to specific demographics.



Landing pages are the heart of your online marketing campaign. There are so many strategies and tactics to employ that will increase your conversions and start bringing your business the results you deserve.

If you haven’t employed the methods above, start with one or two, test them out and experiment for better and better results!

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Website Development by Imarketingonly

A website is not “just” a website

The stages of Website Development. There are 6 steps in planning a Website planning and design:

Website Development

Site Strategy
Keyword Research
Functional Spec

A website is not “just” a website

Once all the plans and deliverables are agreed then we start delivering…….
See our Website Briefing Form for more info.

Successful Website

For a successful website you need 3 core skills in your development team:
• Marketing Background – your brief needs to be translated into a online marketing tool.
• Web usability experience – what is the point of a site if your visitors give up?
• SEO skills – a great site is not so great if the architecture prevents it from being found!
• Coding – Last but not least you need to build the site

Deviate from the above at your peril, many is the site we have had to rebuild when commencing SEO.

We approach websites in the following stages:

Website Strategy
The start is the brief, what are your objectives, from this we work further to develop an understanding of your business, the competitive landscape and how we are going to assist your online marketing , from this we develop your site in a number of stages:

Design & creative
Website visitors have less and less patience with bad navigation and poor website design. Our creative aims to ensure we reduce the instances of visitor loss through poor design, poor communication, lack of usability or a look and feel that is not in keeping with your services or products.
Web page coding
Our development team follow a structural model that is tried and tested over many top performing sites. They create the code and the functions ensuring that there are no search blocks and the site is fast to load.
At all stages in the development we are continually reviewing for website usability and how we are going to motivate customer conversions – what is the point of a site if it does not develop your business?

Website Application

Website applications
Most of our customers have a requirement for an online application, be it a listing database(Real estate for example), or an ecommerce website to sell your products online.
Website support
Now you are launched we set up your statistics programme and keep you informed of how the site is doing, and of course we do not just “walk away”, we support your website as necessary.

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SEO & Content Marketing

Ensure You Get Ranked

Search Engine Optimization (SEO) is a range of activities to improve your visibility in the search engine rankings/listings.

Historically you would create a site and wait for visitors. This is no longer enough. Would you leave your brochures in the cupboard?blog

There are millions of websites. You need to be visible.

To get online traffic you need to:

  • GET SEEN – Search engines are the primary method of finding & researching information.
  • GET SEEN FIRST – Nearly 90% of search engine users abandon their query within the first 3 pages.
  • GET SEEN RIGHT – 36% of search engine users believe top ranked companies are category leaders.

There is little point in creating a website that visitors cannot find.

The website has become one of the most important marketing channels. If your competitors are found before you, then you LOSE!

Natural (Organic) Search Rankings are very effective at driving traffic and generating quality leads.

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