SEARCH – Getting Found

Generating traffic (visits) for your website – Search (Finding Visitors)

“My website traffic is pitiful”

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Website Traffic

A very common complaint, unless your target market knows your company name or website they will search online to find you.

Your website is your most valuable marketing channel, you have to market it – imagine printing a brochure and leaving it in the box!!

Our raison d’etre is to develop your website traffic we do this in 3 key ways:

Search Engine Optimization

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Search Engine Optimization

Search engines are the primary method of finding out information about a company or products. If your listing is pg4+ you lose access to almost 90% of searchers.

 

  • Get Seen –
    90% of users use the web for research
  • Get Seen First –
    Only 10% of people go past pg 3
  • Get Seen Right 
    36% of people believe top rankers are category leaders

Pay Per click (PPC)

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Pay Per Click

Also known as google adwords, PPC is similar to SEO, it gets you listed, BUT in the “sponsored” section of the search engine page.

 

 

Paid search is perfect when:

  • You are waiting for your SEO to kick in
  • You need instant marketing
  • The competition is brutal and you need results

Paid search is extremely sophisticated and impressive returns can be had, but usually only with expert help.

Internet Marketing

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Internet Marketing

Phase 1 – Similar to traditional marketing we now market your website, we look to generate traffic (visits) and possibly a email database.

Phase 2 – We now focus on keeping you in contact with your market and keeping your website “top of mind”.

Objective – We try to ensure that when the consumer is ready to purchase then it is a natural next step to include you in discussions.

News&Update
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Pay Per Click Consultant Tip  – How Does Google Adwords Bidding Work?

For those people working in digital marketing it’s tricky to remember life before Google Adwords. The model of Google Adwords has truly revolutionized how many people market their business.

Adwords is all about how to secure a small piece of space on Google when your target audience enters their search phrases.

Adwords is all about how to secure a small piece of space on Google when your target audience enters their search phrases. For many businesses appearing, for the right reasons, high up in the natural search engine listings for common search phrases is never going to happen, so paying to appear on the right hand side for specific keywords is an attractive solution.

The engine of Google Adwords is truly customer centric, as the system starts with a customer entering their query or keyword. Google then queries its advertisers looking for a keyword match within its ad groups. If there is more than 1 advertiser (normally this will be the case) bidding on the keywords that Google sees as relevant the auction begins!

Every advertiser who has a keyword match to the search query is automatically entered into the auction. Securing the highest spot though isn’t just about having the highest bid. The positioning of each ad is based on their ad rank – the higher your ad rank, the higher your position. Your ad rank is determined by your maximum bid and your quality score.

Understanding your target audience and identifying the keywords they are likely to search on is critical to the success of any adwords campaign.

Keywords

Understanding your target audience and identifying the keywords they are likely to search on is critical to the success of any adwords campaign. The actual return on investment can be significantly improved with better keyword research.

Google Adwords Costs


Google have cleverly designed the system so you can decide your budget amount and when you want it to be spent. Budgets can be increased, reduced, targeted at specific geographical areas and campaigns paused at any time. The higher the competition levels for a keyword, the more it usually costs per click. By carefully crafting individual adverts and landing pages you can significantly improve your quality score and your cost per click.

Quality ScoreGoogle aim to be transparent and has released several tools to help advertisers to get the most out of their campaigns. They provide quality score reports with tips on how to make improvements.
The quality score is decided by Google. You receive a rating of 1 to 10 and is Google’s assessment of both the quality and relevance of keywords and adverts. The closer an ad group, keywords, ad and landing page matches to what a person is searching for, the higher the quality score. If you achieve a high quality score it may mean you end up paying less than other advertisers and still achieve a higher ad placing.

Adwords enables you to identify how much each conversion has cost, making it easy to calculate your ROI.

Google Reporting
By using the Google Analytics tool in your website, Google’s conversion tracking can help you to see how keywords, ads, ad groups and campaigns are performing. In the age of internet marketing Google Adwords enables you to identify how much each conversion has cost, making it easy to calculate your ROI. Marketing finally becomes measurable!

News&Update
Website: http://www.imarketingonly.com/
WordPress : https://imarketingonly.wordpress.com/
Blogspot : http://imarketingonly.blogspot.com/
Twitter : https://twitter.com/imarketingonly
Google Plus : https://plus.google.com/+ImarketingonlyUK/
Facebook : https://www.facebook.com/IMarketingonly