Make sure your site is secure with SSL

What is it?

The securitisation of data transfer across the web

Any data you enter into a website -> moves from that site -> across the web -> to a receiving site.
The data you enter is “open” meaning that if someone were to intercept the data they could read it. (shared wifi connection, airport lounge etc etc)

SSL encrypts that data when it leaves the page -> it travels encrypted -> then decrypts itself on arrival.
An SSL Certificate is proof that your site is protected from data capture during the transfer of confidential information.

SSL Security, up to now, has generally been focused on sites that transfer credit card data, for obvious reasons.

Question: Is the site I am on encrypted

When you look at a website URL you will see in the address either http or https:

SSl encripts - The securitisation of data transfer across the web.

 

The Technical stuff

Websites use HTTP/s as a protocol to display the pages we see on line

Developed for all authorisation and secured transactions.

HTTP: HyperText Transfer Protocol – is the system for transmitting and receiving information across the internet.

HTTPS: Secure HyperText Transfer Protocol developed for all authorisation and secured transactions. It’s the same as HTTP but offers an extra layer of security.

At Imarketingonly, we provide more informaition of SSL include the benefits of SSL, the steps of implemention of your SSL certificate and more.

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Why should I use landing pages?

Landing pages are dedicated pages that are carefully defined, designed and developed to facilitate a single conversion objective. If you are selling products online and you want to provide offers to prospective clients then you need to be able to produce individual transaction pages for each item.

There are 3 types of landing pages:

 

1.Long Term Landing Pages

Landdingpage-1-732x1024
Long Term Landing Pages

These landing pages are continually present on a website and are for the whole of your target audience. They are not specifically designed for a single marketing campaign.

Long term landing pages are used for:

  • Free content (such as ebooks)
  • Free trial offers
  • Quotation requests
  • How-to guides
  • Newsletter sign-ups
  • And longer term offers

 

2.Unique Inbound Marketing Landing Pages

2016-06-13_130316
Email Campaign

If you can, build a landing page for each inbound marketing campaign.

Google AdWords

Google Adwords can be so easy to set up, but can give poor returns unless every campaign has a carefully prepared landing page. Having clicked on a very specific advertisement, users expect the page to accurately match – often they are instead taken to a home page:

Good match:
Advert : Book online, save 20%
Landing page title : Book online this month and receive a 20% saving

Poor match:
Advert : Book online, save 20%
Landing page title : Luxury Hotel Breaks for Couples

Social Media

Your social media pages should rarely be static. You can create unique landing pages for each social media marketing campaign.

Email

Use unique landing pages for an email campaign. Tailor it for your market (and even segment it, as you’ll see next). The beauty of email is that you can familiarize your customers with your landing offer already. Use an automated email campaign tool to send out progressively more persuasive copy building up to your landing page call to action.

Your landing page should reflect exactly what you’ve promised in your email – and use the same images and headline as your inbound linked message.

 

3.Segmented Landing Pages

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Segmented Landing Pages

If you’re marketer who loves to build campaigns that specifically target a segmented niche, you are likely to have many landing pages. They’re amazing at getting conversion results. Build a landing page for each of your customer groups and drive traffic to them with separate and specific marketing activities.

For example, a pizza company is likely to have a very broad customer base. Using landing pages, you can promote your pizzas, specials and discounted coupons to specific demographics.

 

Conclusion

Landing pages are the heart of your online marketing campaign. There are so many strategies and tactics to employ that will increase your conversions and start bringing your business the results you deserve.

If you haven’t employed the methods above, start with one or two, test them out and experiment for better and better results!

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SEO & Content Marketing

Ensure You Get Ranked

Search Engine Optimization (SEO) is a range of activities to improve your visibility in the search engine rankings/listings.

Historically you would create a site and wait for visitors. This is no longer enough. Would you leave your brochures in the cupboard?blog

There are millions of websites. You need to be visible.

To get online traffic you need to:

  • GET SEEN – Search engines are the primary method of finding & researching information.
  • GET SEEN FIRST – Nearly 90% of search engine users abandon their query within the first 3 pages.
  • GET SEEN RIGHT – 36% of search engine users believe top ranked companies are category leaders.

There is little point in creating a website that visitors cannot find.

The website has become one of the most important marketing channels. If your competitors are found before you, then you LOSE!

Natural (Organic) Search Rankings are very effective at driving traffic and generating quality leads.

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E commerce Strategy, Website Choices

The right E Commerce system for me?

There is no such thing as a best Ecommerce system but there is a “best for you”

Your choice of system depends on a number of questions:

  1. Is this “proof of concept” or is this going to be your long-term living?
  2. How much money do you have initially (Or are you prepared to risk)
  3. Are you prepared to exchange capital outlay for long-term savings OR do you want to pay in a drip feed fashion?
  4. How much design flexibility do you require?
  5. Are you going to want to optimize the site going forward with loads of ecommerce functionality and add-on’s?
  6. How dirty are you prepared to get your hands?

The overriding question is how serious you are and how long term you are thinking.

So bearing in mind the above there is one core choice that needs to be made, do you:

  1. Use someone else’s tools and systems to create your site on their server (Called a “Hosted Solution’)

OR

  1. Create your own website in your own serverVisual---E-Commerce
    (Called a “Self Hosted Solution’)

 

An explanation of what this means:

Using someone else’s tools and systems.

  1. You create a site on their server by using drag and drop functionality or using standard themes.
  2. Relatively easy to implement
  3. Design is relatively flexible
  4. Seemingly cheap in that you only pay a small monthly fee and/or PLUS a transaction cost

Be aware:

  1. It will require significant time on your part (do not underestimate this)
  2. You have to get your hands dirty and learn the tools
  3. The site will never be “exactly as you want” – you are using standard tools and systems
  4. If the site becomes successful you are going to have to start again as:
    1. The “on” costs will become significant.
    2. The site is unmovable, it resides on their server.
  5. You are not able to use 3rd party tools to truly optimize the site for search engines or for user experience in order to maximize traffic and sales.

Create your own website in your Server.

Using someone else’s tools and systems.ecommerce4

  1. You create a site on their server by using drag and drop functionality or using standard themes.
  2. Relatively easy to implement
  3. Design is relatively flexible
  4. Seemingly cheap in that you only pay a small monthly fee and/or PLUS a transaction cost

Be aware:

  1. It will require significant time on your part (do not underestimate this)
  2. You have to get your hands dirty and learn the tools
  3. The site will never be “exactly as you want” – you are using standard tools and systems
  4. If the site becomes successful you are going to have to start again as:
    1. The “on” costs will become significant.
    2. The site is unmovable, it resides on their server.
  5. You are not able to use 3rd party tools to truly optimize the site for search engines or for user experience in order to maximize traffic and sales.

Create your own website in your Server.

  1. This requires you to install a theme or template in your server, alternatively you can recruit a web company to set this up for you
  2. If you do this yourself you need an element of technical knowledge and awareness of what you are doing.
  3. Design is completely flexible BUT either you need coding knowledge or you need to use a web developer.
  4. Generally this requires a lump sum to setup your own site with hosting costs, a theme and perhaps a developer.
  5. NO on costs or transaction charges

Be aware:

  1. Even utilizing a theme is not really for the complete amateur, it is often better to pay the $350-$500 for a developer to install and setup a theme
  2. You will need to get your hands dirty and learn the tools
  3. The design can be exactly as you want (BUT you pay)

For an explanation of what this means and some example situations: http://www.imarketingonly.com/ecommerce-strategy-website-choices/

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Website Content Management – How do you make it easy to read?

contentWe all know when you read information on the web you tend to skim read. The Nielsen Norman Group have carried out some recent research on how much users read on the web and the results are frightening.

If users have time to read, at the most they will read, 28% of the words during an average visit. It means whatever content you’re putting in has to work.

Content Formatting

Everyone knows content should be carefully formatted but so many people don’t do it! Content must be readable or legible and quick to read or scannable.

Legibility

This is an area people still get wrong on the web. Make sure your font is large enough to be read and the background contrast makes the text easy to read. Black text on a white background is the most common because it is the most easy to read.

Scannability

Make sure there is a clear hierarchy to your content. Headings, sub-headings, bullet points are a good start, but you can also use imagery and color to differentiate sections. Use your imagination to ensure visitors can quickly identify whether a section is relevant.

Content Architecture

And now for the content.

Organization

People read from top to bottom and from left to right so bear this in mind when you position your content on the page. Put your key messages at the top and any calls to action close by.

Readability and comprehension

Think of who you are targeting and then write appropriately. If you’re not sure what to do, write any copy almost as if you are writing for a child and you won’t go too far wrong. If your content is for a very specific target audience then you can insert jargon.

Page Layout

shutterstock_219333295When you’re structuring your page think about where you want visitors to look. Naturally, people will look at large imagery before small and irregular shapes before regular shapes.

So, if you want to bring attention to something then make it larger and at the top of the page. It also helps if you keep the design simple. Keeping your key message with plenty of white space around it will help make it stand out. Just like print advertising, less is more!

It’s worth remembering that even after you’ve done all this there is still no guarantees visitors will read everything……..

Read More: http://www.imarketingonly.com/how-do-you-keep-your-content-user-friendly-2/

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