Pay Per Click Consultant Tip  – How Does Google Adwords Bidding Work?

For those people working in digital marketing it’s tricky to remember life before Google Adwords. The model of Google Adwords has truly revolutionized how many people market their business.

Adwords is all about how to secure a small piece of space on Google when your target audience enters their search phrases.

Adwords is all about how to secure a small piece of space on Google when your target audience enters their search phrases. For many businesses appearing, for the right reasons, high up in the natural search engine listings for common search phrases is never going to happen, so paying to appear on the right hand side for specific keywords is an attractive solution.

The engine of Google Adwords is truly customer centric, as the system starts with a customer entering their query or keyword. Google then queries its advertisers looking for a keyword match within its ad groups. If there is more than 1 advertiser (normally this will be the case) bidding on the keywords that Google sees as relevant the auction begins!

Every advertiser who has a keyword match to the search query is automatically entered into the auction. Securing the highest spot though isn’t just about having the highest bid. The positioning of each ad is based on their ad rank – the higher your ad rank, the higher your position. Your ad rank is determined by your maximum bid and your quality score.

Understanding your target audience and identifying the keywords they are likely to search on is critical to the success of any adwords campaign.

Keywords

Understanding your target audience and identifying the keywords they are likely to search on is critical to the success of any adwords campaign. The actual return on investment can be significantly improved with better keyword research.

Google Adwords Costs


Google have cleverly designed the system so you can decide your budget amount and when you want it to be spent. Budgets can be increased, reduced, targeted at specific geographical areas and campaigns paused at any time. The higher the competition levels for a keyword, the more it usually costs per click. By carefully crafting individual adverts and landing pages you can significantly improve your quality score and your cost per click.

Quality ScoreGoogle aim to be transparent and has released several tools to help advertisers to get the most out of their campaigns. They provide quality score reports with tips on how to make improvements.
The quality score is decided by Google. You receive a rating of 1 to 10 and is Google’s assessment of both the quality and relevance of keywords and adverts. The closer an ad group, keywords, ad and landing page matches to what a person is searching for, the higher the quality score. If you achieve a high quality score it may mean you end up paying less than other advertisers and still achieve a higher ad placing.

Adwords enables you to identify how much each conversion has cost, making it easy to calculate your ROI.

Google Reporting
By using the Google Analytics tool in your website, Google’s conversion tracking can help you to see how keywords, ads, ad groups and campaigns are performing. In the age of internet marketing Google Adwords enables you to identify how much each conversion has cost, making it easy to calculate your ROI. Marketing finally becomes measurable!

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What is Digital Marketing?

Results Driven Digital Marketing Services

PPC, SEO, Responsive websites, Email Marketing, Website Apps

Developing website traffic. We use 3 tools to develop website traffic:seo-300x300

SEO (Search Engine Optimisation) – A marketer works with SEO to drive organic traffic to websites through search engines. SEO experts work hard to archieve good keyword ranking.

Content Marketing – Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

PPC – Google Adwords (advertising in the search engine results page) is perhaps the most popular form of advertising among small businesses. There are various ways Google AdWords can help you as a small business owner, but it takes some basic instruction to get started and tap ultimately tap into its full potential as an advertising tool.

These actions have substantially increased online traffic for our customers.

Responsive Website Design

We build marketing led website that focuses on your visitors, delivering experiences that 2016-12-15_114113solve their problems in the process motivating them to “talk to you”. Our stages are:

  1. Website strategy. The start is the brief.
  2. Design & creative.  Ensuring that not only does it look good but it works.
  3. Web page development. We now cut the site into WordPress ensuring the is usable.
  4. Applications and plug ins. We also build specific applications (If required)
  5. Support and maintenance. We ensure you are not left “out in the cold”

For further detail on how we build Responsive Websites.

Email Marketing2016-12-15_114627

Email marketing is one of the most effective forms of digital marketing. Email marketing, if done properly delivers significant traffic very cost effectively.

 “I have this database of prospects that I never speak to”.

Email marketing is an established successful marketing channel. There are development tools that enable well designed, cost effective email marketing campaigns to be developed in 48hrs. We design, develop and distribute hundreds of campaigns sending about 100,000 emails each month.

Social Media Management

Social media marketing is the activity of generating awareness, engagement and ultimately response across the social networks.2016-12-15_115600

We have been working with small business for over 6 years assisting them to strategize their social media marketing efforts and then to implement them. Our goals are to increase brand penetration and customer engagement.

Our services are aimed to fit into a small business’s budget, and expectations. We help, advise, direct and do the work – we let you get back to what you do best – running your company.

Website Applications

We have over a number of years developed a number of applications that assist website visitors in achieving their objectives.

We build online applications and website tools that assist visitors and customers achieve their sites objectives.application-border

We work to identify visitor issues and provide tools to make things quicker and easier or more cost effective.

Our team have worked in many industries and bring a great deal of knowledge to the designing and developing of online applications.

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