Why should I use landing pages?

Landing pages are dedicated pages that are carefully defined, designed and developed to facilitate a single conversion objective. If you are selling products online and you want to provide offers to prospective clients then you need to be able to produce individual transaction pages for each item.

There are 3 types of landing pages:

 

1.Long Term Landing Pages

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Long Term Landing Pages

These landing pages are continually present on a website and are for the whole of your target audience. They are not specifically designed for a single marketing campaign.

Long term landing pages are used for:

  • Free content (such as ebooks)
  • Free trial offers
  • Quotation requests
  • How-to guides
  • Newsletter sign-ups
  • And longer term offers

 

2.Unique Inbound Marketing Landing Pages

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Email Campaign

If you can, build a landing page for each inbound marketing campaign.

Google AdWords

Google Adwords can be so easy to set up, but can give poor returns unless every campaign has a carefully prepared landing page. Having clicked on a very specific advertisement, users expect the page to accurately match – often they are instead taken to a home page:

Good match:
Advert : Book online, save 20%
Landing page title : Book online this month and receive a 20% saving

Poor match:
Advert : Book online, save 20%
Landing page title : Luxury Hotel Breaks for Couples

Social Media

Your social media pages should rarely be static. You can create unique landing pages for each social media marketing campaign.

Email

Use unique landing pages for an email campaign. Tailor it for your market (and even segment it, as you’ll see next). The beauty of email is that you can familiarize your customers with your landing offer already. Use an automated email campaign tool to send out progressively more persuasive copy building up to your landing page call to action.

Your landing page should reflect exactly what you’ve promised in your email – and use the same images and headline as your inbound linked message.

 

3.Segmented Landing Pages

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Segmented Landing Pages

If you’re marketer who loves to build campaigns that specifically target a segmented niche, you are likely to have many landing pages. They’re amazing at getting conversion results. Build a landing page for each of your customer groups and drive traffic to them with separate and specific marketing activities.

For example, a pizza company is likely to have a very broad customer base. Using landing pages, you can promote your pizzas, specials and discounted coupons to specific demographics.

 

Conclusion

Landing pages are the heart of your online marketing campaign. There are so many strategies and tactics to employ that will increase your conversions and start bringing your business the results you deserve.

If you haven’t employed the methods above, start with one or two, test them out and experiment for better and better results!

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