What is Digital Marketing?

Results Driven Digital Marketing Services

PPC, SEO, Responsive websites, Email Marketing, Website Apps

Developing website traffic. We use 3 tools to develop website traffic:seo-300x300

SEO (Search Engine Optimisation) – A marketer works with SEO to drive organic traffic to websites through search engines. SEO experts work hard to archieve good keyword ranking.

Content Marketing – Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

PPC – Google Adwords (advertising in the search engine results page) is perhaps the most popular form of advertising among small businesses. There are various ways Google AdWords can help you as a small business owner, but it takes some basic instruction to get started and tap ultimately tap into its full potential as an advertising tool.

These actions have substantially increased online traffic for our customers.

Responsive Website Design

We build marketing led website that focuses on your visitors, delivering experiences that 2016-12-15_114113solve their problems in the process motivating them to “talk to you”. Our stages are:

  1. Website strategy. The start is the brief.
  2. Design & creative.  Ensuring that not only does it look good but it works.
  3. Web page development. We now cut the site into WordPress ensuring the is usable.
  4. Applications and plug ins. We also build specific applications (If required)
  5. Support and maintenance. We ensure you are not left “out in the cold”

For further detail on how we build Responsive Websites.

Email Marketing2016-12-15_114627

Email marketing is one of the most effective forms of digital marketing. Email marketing, if done properly delivers significant traffic very cost effectively.

 “I have this database of prospects that I never speak to”.

Email marketing is an established successful marketing channel. There are development tools that enable well designed, cost effective email marketing campaigns to be developed in 48hrs. We design, develop and distribute hundreds of campaigns sending about 100,000 emails each month.

Social Media Management

Social media marketing is the activity of generating awareness, engagement and ultimately response across the social networks.2016-12-15_115600

We have been working with small business for over 6 years assisting them to strategize their social media marketing efforts and then to implement them. Our goals are to increase brand penetration and customer engagement.

Our services are aimed to fit into a small business’s budget, and expectations. We help, advise, direct and do the work – we let you get back to what you do best – running your company.

Website Applications

We have over a number of years developed a number of applications that assist website visitors in achieving their objectives.

We build online applications and website tools that assist visitors and customers achieve their sites objectives.application-border

We work to identify visitor issues and provide tools to make things quicker and easier or more cost effective.

Our team have worked in many industries and bring a great deal of knowledge to the designing and developing of online applications.

News & Update

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Website Content Management – How do you make it easy to read?

contentWe all know when you read information on the web you tend to skim read. The Nielsen Norman Group have carried out some recent research on how much users read on the web and the results are frightening.

If users have time to read, at the most they will read, 28% of the words during an average visit. It means whatever content you’re putting in has to work.

Content Formatting

Everyone knows content should be carefully formatted but so many people don’t do it! Content must be readable or legible and quick to read or scannable.


This is an area people still get wrong on the web. Make sure your font is large enough to be read and the background contrast makes the text easy to read. Black text on a white background is the most common because it is the most easy to read.


Make sure there is a clear hierarchy to your content. Headings, sub-headings, bullet points are a good start, but you can also use imagery and color to differentiate sections. Use your imagination to ensure visitors can quickly identify whether a section is relevant.

Content Architecture

And now for the content.


People read from top to bottom and from left to right so bear this in mind when you position your content on the page. Put your key messages at the top and any calls to action close by.

Readability and comprehension

Think of who you are targeting and then write appropriately. If you’re not sure what to do, write any copy almost as if you are writing for a child and you won’t go too far wrong. If your content is for a very specific target audience then you can insert jargon.

Page Layout

shutterstock_219333295When you’re structuring your page think about where you want visitors to look. Naturally, people will look at large imagery before small and irregular shapes before regular shapes.

So, if you want to bring attention to something then make it larger and at the top of the page. It also helps if you keep the design simple. Keeping your key message with plenty of white space around it will help make it stand out. Just like print advertising, less is more!

It’s worth remembering that even after you’ve done all this there is still no guarantees visitors will read everything……..

Read More: http://www.imarketingonly.com/how-do-you-keep-your-content-user-friendly-2/

News & Update

WordPress : https://imarketingonly.wordpress.com/
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Facebook : https://www.facebook.com/IMarketingonly